Welcome to The Joshua Lab

We help leaders form strategies for their mission. We help you ask the best questions, see the big picture, and set your goals in order, ​all so that you can build (or rebuild) a pathway to organizational success. 

What does your reputation promise? 

Who are your people? What do they want? 

A brand is nothing more than a reputation, whatever people think of when they think of you.  ​How can you manage and express your brand so that you build the reputation you want? 

Which are your core competencies?

What do you do better than anyone else? What makes you stand out from the crowd? What parts of your operation are central to accomplishing your mission? What staff, supporters, donors, board members, and other stakeholders do you need to succeed? 

We'd all like to reach everyone, everywhere, but we don't. We reach people who want to solve their problems with our help. What do they look like? Where are they found? What concerns can we help fix? Let's talk about our ideal customers so we're ready to meet their needs. 

How do you measure success? 

How will you know when you've reached your mission? What are the steps along the way, and how will you know where the problems or opportunities are? 

I will not leave you nor forsake you.
Be strong and courageous,
for you shall cause this people to inherit the land
​that I swore to their fathers to give them.
~Joshua 1:5–6.

All the Tools You Need to Succeed

Many mission-driven organizations plateau after a time, doing mostly whatever it was they did the year before. Sometimes leaders want to step back and rethink their strategy. Sometimes the landscape changes significantly and your old plan no longer fits reality. Sometimes new leaders come in and need to make their own plan for what their organization will be about for the near future. 

We can help you think through your mission goals, your audience targets, fundraising opportunities, brand stories, and how it all works together to grow bigger and deeper toward your mission. 

Your people are looking to you to take them to the next stage of your journey. Let us help you draw the road map to a land of great promise.